Impactful Storytelling

This workshop is designed for all business professionals seeking to master storytelling as a strategic communication tool. It aims to enhance their ability to convey compelling narratives that resonate with diverse audiences, including colleagues, stakeholders, and clients. Through interactive exercises, practical application, and expert guidance, participants will discover how to effectively use storytelling to clarify their vision, motivate teams, and drive organizational objectives.

The workshop highlights the critical role of understanding your audience, crafting engaging narratives, and applying storytelling principles to articulate strategic visions and insights. Attendees will learn to navigate the intricacies of emotional engagement and the psychological impact of storytelling on their listeners, transforming abstract ideas into stories that inspire and lead to action.

Key Takeaways:

• Effective narrative crafting techniques for a broad organizational audience.
• Utilization of psychological principles to deepen audience engagement and message retention.
• Customization of storytelling to align with audience needs and organizational goals.
• Hands-on experience in refining and presenting stories for maximum impact.
• Integration of storytelling into regular business communication and strategic presentations.

Register in the UC Learning Center

Questions? Email ucopld@ucop.edu