Link named most improved electronic design in national competition
Link, UCOP’s redesigned weekly newsletter, has received an award for Most Improved Electronic Design from Ragan Communications, a leading national publishing and corporate communications firm.
The award is part of Ragan’s 2013 Employee Communications Awards program, which drew more than 300 entries from companies around the world — including AT&T, Expedia, National Geographic and Starbucks — in 35 categories of employee communications.
The judges acknowledged the new Link’s streamlined navigation, more reader-friendly appearance and improved search function, among other upgrades. They praised Link for finding a “happy medium” between evolving the design and retaining its established identity.
The redesign, which launched last November, was based on feedback from you, our readers, about areas that needed improvement, including the e-postcard that announces each issue, which now includes images and links to the live site.
The new Link also incorporates more visuals, multimedia and an RSS feed, and its responsive design now makes it possible to read Link on your smartphone and tablet.