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#MyLastTrash campaign helps move UC toward zero waste

Could your next piece of trash be your last?

That’s the question the new UC #MyLastTrash campaign is hoping you’ll ask yourself.

The UC system is pushing to reach its goal of zero waste by 2020. That would mean a population of around 500,000 students, staff and faculty, plus countless visitors every year, sending next to nothing to the landfill. It’s not a small challenge, but UC has made big strides, already diverting 69 percent of its waste from landfill. As with many great challenges, however, the last mile is the hardest.

“Tackling waste is a win-win-win,” said UC Associate Director of Sustainability Hilary Bekmann. “It helps us meet the goals of UC’s Global Food Initiative, Carbon Neutrality Initiative and the 2020 zero waste goal all at the same time.”

UC has made progress on waste, but diversion rates have started to plateau at some campuses.

“What we need is a collective push to get us across the finish line,” said Bekmann.

To get that push, UC is turning to its community with a simple request: Take a pledge.

Read full article about the campaign — including what you can do to help.

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