You’ve seen it on websites, brochures and even T-shirts and tote bags. It’s the new UC systemwide logo, part of a new initiative to establish — for the fist time in UC’s 143-year history — a genuine visual identity for the University of  California system.

To demonstrate for OP employees what the new brand is all about and how to use it, the UCOP Communications department will be holding several information sessions in the coming weeks, as follows:

• Friday, Nov. 16: 2 to 3 pm, 1012 Kaiser
• Thursday, Nov. 29, 9:30 to 10:30 am, Franklin Lobby 1 Conference Room
• Monday, Dec. 3: 2 to 3 pm, Franklin Lobby 1 Conference Room

Vanessa Correa, UCOP Communications award-winning creative director, will talk about the creation of the new identity system and brand-related resources available to help OP staff with their print, web and multimedia communications.

In addition to learning about the new identity, you will also hear more about the new UCOP website, which launches this Friday. The site will have a completely new look, structure and navigation, designed to make it easier for users to find the people, information and resources they seek and give departments greater control over their content.

The sessions will also cover how to work with UCOP Communications regarding your communications needs, including whom to contact for various projects and how you can get help publicizing your local events and activities to the UCOP community through Link, UCOP’s weekly online newsletter.

But wait, there’s more! There will also be T-shirts, totes and other free swag featuring the new visual identity, so mark your calendars now.

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