Would you let an economist set you up on a date?
Economics is often associated with the idea of money. But the field extends beyond what can be (or should be) monetized.
In the 1960s, researchers David Gale and Lloyd Shapley embarked upon research to take up an unlikely subject: matchmaking. Funded in part by the Office of Naval Research, they were interested in the math behind pairing people up with partners who returned their affections.
What followed was an unconventional matchmaking formula that would eventually lead to a Nobel Prize.