You’ve seen the new UC systemwide logo on websites, brochures and even T-shirts and tote bags. It’s part of a new initiative to establish — for the first time in UC’s 143-year history — a genuine visual identity for the University of California system.

To demonstrate what the new brand is all about and how to use it, the UCOP Communications department is holding two more information sessions as follows:

• Thursday, Nov. 29: 9:30 to 10:30 am, Franklin Lobby 1 Conference Room
• Monday, Dec. 3: 2 to 3 pm, Franklin Lobby 1 Conference Room

Vanessa Correa, UCOP Communications award-winning creative director, will talk about the creation of the new identity system and brand-related resources available to help OP staff with their print, web and multimedia communications. Get a preview by checking out the new UC brand website and the UC branding video.

In addition to learning about the new identity, you will also hear more about the new UCOP website, which launched Nov. 9. The site has a completely new look, structure and navigation, designed to make it easier for users to find the people, information and resources they seek and give departments greater control over their content.

The sessions will also cover how to work with UCOP Communications regarding your communications needs, including whom to contact for various projects and how you can get help publicizing your local events and activities to the UCOP community through Link, UCOP’s weekly online newsletter.

There will also be totes, pens and other free swag featuring the new visual identity.

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