Ever get stuck with a bad feeling about something that you can’t shake off? Your brain may be to blame: It’s hardwired to seek and remember negative information. In fact, even when you know that a negative perception isn’t accurate, it can be difficult to change your own mind.

In this fun and helpful video, UC Davis psychology professor Alison Ledgerwood shares the science behind negative framing — including what you can do to transform a negative mindset.

Your brain and the election

One common application of negative framing is politics. No matter how often candidates swear they’ll run a positive, issues-oriented campaign, negativity seeps in. Why? Because it works. Read more from the UC newsroom.

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