Fig.1 is an award-winning video series that UC created in 2014 to explore systemwide innovative research and reach a younger demographic (18-34) with a compelling, playful and relatable format.

Since its launch on the UC YouTube channel, Fig. 1 was picked up by Discovery’s digital platform (now known as Seeker) and has reached millions of viewers on various social media platforms. In 2017, the team began releasing its videos in tandem with long-form, content-rich articles for the universityofcalifornia.edu website.

Fig. 1 now has a new, dedicated and captivating website. To “get inside the mind of a researcher”:

Explore Fig. 1 now!

Congratulations to the UCOP Marketing/Communications team members who participated in this project:

• Sarah Oldenburg
• Jason Schupp
• Erin Greenfield
• Zak Long
• Jess Wheelock
• Robyn Schelenz
• Larissa Branin
• Matt Glass
• Carolyn McMillan

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